There is no question this is the year of the Apps for business. They are no longer just about gaming or entertainment. Apps have become a critical component of a comprehensive marketing plan and a great way to engage your customers in the mobile world.
But there are do's and don'ts and it can be easy to waste time and money creating an app that will not serve your business. Today's expert is my monthly guest, Peggy Anne Salz. With me the first Thursday of every month, Peggy is the chief analyst and founder of MobileGroove. Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing her as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile marketing and advertising expert.
She is the author of the Everything Guide to Mobile Apps (publication date is January 18, 2913). It is a practical book/ebook that equips marketers, brands and developers with the business basics they need to monetize their apps and encourage ongoing engagement. Today we will be discussing the highlights of that book by reviewing the Top 10 things you need to know about mobile apps.
1. An app may be over-kill
2. You can't go it alone
3. Choose before you leap
4. Build relationships, not just apps
5. Keep your eye on the prize - always!
6. Know your audience and notice the differences
7. Personal privacy is paramount
8. Be aware of billing solutions
9. Post-launch problems abound
10. Thing big and be useful
Don't miss this interview to get you started on developing your own apps for 2013. Show airs at 4 pm EST today on rockstarradionetwork.com. This is a pre-recorded show so I won't be available for live questions during the broadcast, but feel free to send your questions to me using twitter @linkedinlady or directly through my website http://linkedinlady.comReturn to the The LinkedIn Lady Show Show Page
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